A recent announcement that Dell will be selling it's consumer based PC products through Wal-Mart is an interesting move... and IMHO, very risky. How can they maintain that they are high-end and at the same time, sell through the low-end retailer?
Dean to Dell... are you sure about this?
What's next? Will I be buying a Dell PowerEdge at Home Depot or Lowes? And would I go to the "Information Desk" for support?
Some would argue that Dell is already low-end and they belong in Wal-Mart.
What do you think?
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2 comments:
Hi Dean,
Our deal with Wal-Mart is just the first step in a global retail strategy that will unfold over the next several quarters. We'll still be selling direct, for sure, but thought it timely -- as part of our turnaround -- to broaden our distribution to consumers who prefer to look and feel before purchasing. We really don't see selling select low-end models through Wal-Mart as a risky move.
For perspective, we have a very broad range of products, ranging from low- to high-end consumer systems. But, about 85 percent of our sales are to commercial and government customers.
Wow. I didn't expect to actually get any kind of response from Dell, but it's very cool and appreciated!
My concern is that the Wal-Mart move may "cheapen" the brand name. I say this because I have actually defended the Dell brand for years against those that slam Dell in favor of IBM or HP. I am a Dell Small Business customer running about 60 Dell PowerEdge machines in the data center and 50 business line desktops. I am still and will continue to be a committed Dell user because I believe that Dell delivers the "Best Bang for the Buck".
thank you johnp@dell
BTW, I just have to ask. Is this your job to do damage control?
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